LAS VEGAS, NEVADA — PreRoll-Er officially launched the Coat-Er, the next evolution in infused pre-roll innovation, at MJBizCon 2025. Engineered for brands seeking standout infused products without sacrificing consistency, speed, or sustainability, the Coat-Er delivers a smooth, uniform exterior coat every time — no mess, no waste, and no compromise.
Designed to solve one of the most challenging steps in pre-roll manufacturing, the Coat-Er uses intelligent automation and precision engineering to apply a clean, repeatable, retail-ready coating across a wide variety of materials. Whether it’s kief, isolate, diamonds, THCA, crumble, mushroom powder, terpene powder, resin-based powders, botanical blends, or specialty custom coatings, the Coat-Er handles it with accuracy, speed, and minimal operator input.
The Coat-Er made its world debut during a standing-room-only activation at MJBizCon, where Grammy-nominated artist and entrepreneur Slim Thug joined PreRoll-Er for the official ribbon-cutting ceremony.
As the first live demonstration completed, Slim Thug stepped back, visibly stunned by the machine’s capabilities and exclaimed:
“That’s crazy!?!”
Describing the automation as “virtually mind-blowing,” his reaction captured the energy of the crowd and the excitement surrounding this next-generation technology. The moment instantly became one of the most talked-about highlights of the convention, drawing hundreds into the booth and cementing the Coat-Er as one of MJBizCon’s headline innovations.
The Coat-Er was engineered for brands that demand precision, efficiency, and a premium finish. By pairing advanced robotics with an optimized adhesion and tumbling system, the machine guarantees consistent results across every run, from small-batch craft production to high-volume manufacturing.
“Our engineering team continues to push the boundaries of what’s possible in pre-roll automation,” said Harold Bouchard, CEO of PreRoll-Er. “The Coat-Er gives brands the freedom to innovate infused products without slowing down production or compromising quality.”
“This machine represents the creativity and forward momentum of our industry,” added Patrick Grenier, Marketing Coordinator at PreRoll-Er. “People want unique pre-rolls with bold coatings. With the Coat-Er, brands can finally produce perfect pre rolls consistently and at scale.”