BOOST YOUR PRODUCTION WITHOUT ADDING LABOUR.

Start small. Scale fast. Keep your craft tight from batch to batch.

15 Jul

Building PreRoll-Er: The Two Challenges That Shaped Our Company

Every successful company has defining moments.

For PreRoll-Er, those moments came long before our equipment was installed on production floors around the world. They came during the earliest days of building a company with one mission: engineer equipment manufacturers could trust.

When asked what the biggest challenges were in creating PreRoll-Er, CEO Harold Bouchard always comes back to two defining obstacles.

Challenge One: Building a Machine That Actually Worked

“The hardest part wasn’t building a machine. It was building a machine that actually worked.”

It’s a simple statement, but one that reflects years of engineering, testing, refinement, and persistence.

Anyone can build a machine. Building one that delivers reliable, repeatable performance day after day in a production environment is an entirely different challenge.

From the beginning, Harold Bouchard refused to settle for “good enough.” His vision was to create equipment manufacturers could depend on, equipment that consistently delivers quality, precision, and efficiency.

That commitment became the foundation of PreRoll-Er.

Challenge Two: Educating Manufacturers That Automation Was a Necessity

The second challenge wasn’t engineering.

It was education.

When PreRoll-Er entered the market, many manufacturers still relied on manual production. While those methods had worked for years, Harold recognized that growing businesses would eventually need greater consistency, scalability, and production efficiency.

Automation wasn’t about adding technology for the sake of technology. It was about creating dependable processes that help manufacturers improve quality, increase throughput, reduce waste, and build stronger businesses.

As more companies experienced those results firsthand, the value of automation became clear.

Built Through Experience

Every challenge we’ve faced has made us stronger.

Every installation has taught us something new.

Every customer partnership has helped us refine our technology.

What we’ve overcome is what built PreRoll-Er.

We don’t see innovation as a destination. We see it as a responsibility.

Our engineering team continues to evaluate performance, listen to customer feedback, and improve every generation of equipment we produce. That commitment to continuous improvement is part of who we are.

Engraved in Our DNA

PreRoll-Er wasn’t built overnight, and we aren’t going anywhere. Striving to be the best in the industry is engraved in our DNA. Every machine we build reflects the lessons we’ve learned. Every improvement is driven by our commitment to help our partners succeed. We believe the best equipment is never finished. It continues to evolve alongside the manufacturers who use it every day. That mindset has guided us from the beginning, and it continues to shape our future.

Looking Ahead

CEO Harold Bouchard often says that building PreRoll-Er is about solving real manufacturing challenges with reliable engineering, continuous innovation, and an unwavering commitment to quality. Those same principles continue to guide every decision we make. The challenges that built PreRoll-Er are the reason we continue to improve it. And that’s exactly how we’ll keep building the future.